Examine These Elements and Compare To Your Life or Work:
Non-Rushed: The needy to be loved or desperate to make a sale need NOT apply
Invitation: Key here is the absence of its opposite, OBLIGATION
Anticipation: Offering but not delivering something YET
Exactly What I Want: Not what you have ready to give or they NEED, but what they WANT
A Little Bit More: EVERYBODY likes getting more than they asked for, paid for and earned.
Follow the formula. Seduce your clients.
(Or whoever you want...).